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Ride with the Devil,
Learn his tricks,
Do good 




with Ted Cosmetics


Client: Ted Baker
Format: Costmetics 
Date: Winter 2019
Medium: Graphic design / Art direction
Location: Global
Website ︎ 



At the beginning of 2020 Ted Baker launched their first ever make up line, With Ted. Working alongside Ted’s global head of creative I created a visual identity for the 59 piece range that had to stand out in an over saturated cosmetics market and be recognisably Ted. For the the product to be a success it was necessary to provide a clear solution of how “WithTed” would live online, across e-comms, social and digital. I utilised the resources I had and pulled in Ted’s art directors and digital designers and research team to create this truely 360 campaign.