Client: Ted Baker
Medium: Graphic design / Art direction
Ted Baker has become quite a promotional heavy brand due to competition both on the high street and online. To accompany the seasonal and snap promotions I had to come up with a new creative that could be legible in A5 work in 6 different languages and be used both in-store and online. Below are the examples of the successful creative I made which ran over 2 years across multiple seasonal colourways.