Client: Shelter UK & Scotland Format: Campaign
Date: Summer 2021 Medium: Creative Direction Location: Global
’Raise Your Run,’ previously named HomeRun, will be held during September and aims to encourage people of all walks of life to run for Shelter and help raise money to fight the housing emergency.
I was tasked to lead a team of creatives to reimagine the crucial event visually from beginning to end across both digital and print. This included posters, billboards, social, a microsite, merchandise and animations.
Importantly, the new look and feel for Raise Your Run would have to align tightly with the aesthetic of Shelter’s company-wide re-brand, which was announced in the first part of the year. What’s more, the charity run is seeking to recruit a younger and more diverse collection of participants, and also wants to tap into the mindset of grass roots activism, meaning the marketing materials would have to appeal to this sort of audience.